Marbella Tourism Soars

Representatives from the Costa del Sol attended Fitur, the annual international tourism fair held in Madrid. Andalucía had the largest stand at the three-day event, – 5,300m2 to be precise—and arrived armed with statistics that show why Spain’s largest region is also the most popular with visitors.

Fitur is one of the three largest tourism fairs in Euroope, the other two being the World Travel Market held in London, and the ITB hosted in Berlin. At Fitur, the focus is on Spanish destinations and those in Latin America. Queen Letizia opened the fair, which as always sees a large number of mayors, councillors and regional tourism chiefs amongst the attendees.

In 2019, a remarkable 32.5 million tourists visited Andalucía, and the regional president, Juanma Moreno, expects that figure to be topped by another million tourists in 2020. He also emphasised another aspect of the importance of tourism to the region, pointing out that 420,000 people are employed in the tourism industry in Andalucía.

Moreno accompanied Queen Letizia around the Andalucía stand, explaining that Málaga accounts for 50 percent of Andalusian tourism, a figure that apparently surprised the Queen. He also told her, and others at Fitur, that Andalucía was aiming to grow its tourism in terms of quality, rather than quantity, which means attracting wealthier visitors who will spend more, and in this way develop an industry that is more sustainable in the long term. Sustainability was a hot topic, and the regional Minister for Tourism, Juan Marín, said that the Andalusian delegation was measuring the carbon footprint of its presence at the show.

This year Marbella and Nerja opted to have separate stands to those of the city of Málaga and the Costa del Sol. Mayor Ángeles Muñoz said, “Marbella is the flagship of the Costa del Sol and we ought to have our own, personalised presence at Fitur.” Indeed, Marbella announced its bid to be culinary capital of Spain in 2021 at the fair. Meanwhile, at the Costa del Sol stand there was an emphasis on selling its various resorts as off-season, winter destinations, which included presentations from Torremolinos and Estepona, the latter showcasing an Italian-designed residential development on the seafront.

The Málaga province region is in full development, with a focus on sustainable quality growth, so its level of service and amenities will only continue to improve from already high standards. Contact Altavista for more information about living and investing here.

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1203, 2020

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